The main goal of this knowledge to knowledge (K2K) project is to better position Dutch providers of innovative solutions, technology and knowhow of sustainable (fresh) soft fruit production on the Turkish market. This is done by presenting available knowledge in the Netherlands and increasing the knowledge and skills of Turkish producers, local consultants, trainers at vocational schools and other stakeholders. The project also contributes to sustainable development of the soft fruit sector. The focus is on professional blueberry, strawberry and raspberry production. The purpose of the market orientation is to identify the interest of parties who are available and able to carry out this assignment.